diff --git a/utils/seen_store.py b/utils/seen_store.py
index 7acfd57..1b61b52 100644
--- a/utils/seen_store.py
+++ b/utils/seen_store.py
@@ -21,8 +21,10 @@ def _get_redis_client() -> Optional[redis.Redis]:
         logger.info("✅ Redis connection established")
         return _redis_client
     except Exception as e:
-        logger.warning(f"⚠️ Redis connection failed: {e}")
-        logger.warning("📝 Pagination will be disabled - posts may be duplicated")
+        # Only log once per application startup
+        if _redis_client is None:  # First failure
+            logger.warning(f"⚠️ Redis connection failed: {e}")
+            logger.warning("📝 Pagination will be disabled - posts may be duplicated")
         _redis_client = None
         return None